Think Global, Act Local Training Class at SES Chicago

Last Updated on Monday, 19 November 2007 11:20 Written by greg Monday, 19 November 2007 11:14

As some of you might know, I’m slated to teach a class at this year’s Search Engine Strategies in Chicago. It’s all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate. However creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market.

Below is a 1 take video I did, without my first cup of coffee, with my co-presenter Sage Lewis to help you get a taste of all you will learn. Check this link to get all the details for the class:
http://www.searchenginestrategies.com/chicago/training.html

Think Global, Act Local Training Class: Search Engine Strategies (SES) Chicago – December 3-7, 2007

3 Comments

1. James Harrison   |  Saturday, 02 February 2008 at 5:53 pm

   What happen to the SES video? Is it still on Youtube?

   
2. greg   |  Saturday, 02 February 2008 at 8:29 pm

   Hi James – are you looking for a video of the class itself or are you having problems playing the video above?

   
3. James Harrison   |  Tuesday, 30 September 2008 at 7:26 pm

   It works fine. Thanks

   i really enjoyed it. I’ve always like videos by Sage. And I’m a big fan of local search.

   good title.

   why would someone want to focus on local search? lol

   How did it go?