I have been spending quite a bit of time lately with Facebook and figuring out everything it has to offer. As I did, I remembered this Barats and Bereta video that I’d come across a while ago and promptly forgotten about. Now I’m not only remembering this piece of social media history, I’m also sharing it with you:
greg :: Sep.18.2007 :: Social Media Optimization :: 2 Comments »
It’s been a rough month or so. I started this site with the intent of daily updates as a way to keep myself and others in the know as far as the world of Social Media Optimization goes. Having never run a blog before I learned a lot right off the bat. Including why so many blogs just up and disappear, regardless of their intentions. In the past couple of months, I have:
greg :: Apr.10.2007 :: Social Media Optimization News :: 4 Comments »
One of the most difficult things to do when discussing the possibilities of social media optimization and social media marketing with people is breaking them of their preconceived notions regarding what marketing means. Sure, they could hang out on MySpace and make a bunch of ‘friends’ or perhaps they could spam YouTube or Digg or something but in the end that’s probably not going to bring you much of an ROI.
So how do you explore different ways to use existing services to their maximum benefit? By stepping outside of the box. And there’s no better way to step outside the box you’re in than by creating a whole new situation, a whole new set of ideas, and doing a bit of roleplaying if you will. I’d been thinking of this and did a bit of searching around to see if something had been done (why do work that others have done for you?) and I came across something interesting: a social media marketing game.
greg :: Jan.18.2007 :: Social Media Optimization :: 5 Comments »
