As some of you might know, I’m slated to teach a class at this year’s Search Engine Strategies in Chicago. It’s all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate. However creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market.

Below is a 1 take video I did, without my first cup of coffee, with my co-presenter Sage Lewis to help you get a taste of all you will learn. Check this link to get all the details for the class:
http://www.searchenginestrategies.com/chicago/training.html

Think Global, Act Local Training Class: Search Engine Strategies (SES) Chicago - December 3-7, 2007

greg :: Nov.19.2007 :: Advertising, PPC, Speaking Engagements :: 3 Comments »