One of the most difficult things to do when discussing the possibilities of social media optimization and social media marketing with people is breaking them of their preconceived notions regarding what marketing means. Sure, they could hang out on MySpace and make a bunch of ‘friends’ or perhaps they could spam YouTube or Digg or something but in the end that’s probably not going to bring you much of an ROI.

So how do you explore different ways to use existing services to their maximum benefit? By stepping outside of the box. And there’s no better way to step outside the box you’re in than by creating a whole new situation, a whole new set of ideas, and doing a bit of roleplaying if you will. I’d been thinking of this and did a bit of searching around to see if something had been done (why do work that others have done for you?) and I came across something interesting: a social media marketing game.

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greg :: Jan.18.2007 :: Social Media Optimization :: 5 Comments »