Social Media Optimization

Never ceases to amaze me how upset people get when you change the rules on them mid-game. You’d think that by now everyone would be used to it, especially in the web marketing arena. I mean, this is the game where the rules change daily, remember? It’s why we have clients, keep up on industry news, and probably why some of you are here now.

That said today’s news of Google slashing PR on several “authority” sites across the web has web marketers across the land up in arms. Meanwhile, I’m laughing, enjoying the last of this year’s Nosferatu and thinking of how this whole game is a lot like Calvinball…

posted by greg :: Oct.24.2007 :: SEO
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Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff, hoping that whatever Ajax maneuver they can bring to the table will make them this week’s hot topic or at least clever enough to catch the eye of whomever might have some money and want to absorb some wicked bit of code or an entire social media community. As it stands though the big players are still the big players and everyone else is just grasping at straws trying to find their place in the wide-open market. But where does that leave John Q. Internet? Where does that leave the average sap who knows that social media sites are the next big thing but doesn’t know what to do with them?

Well, it leaves them no better off than they were a year ago to be honest. Most people, though they may have heard of Facebook or MySpace or whatever, are no better off than they may have been well over a year ago before the marketplace was flooded by Web 2.0 wannabes. Now instead of trying to figure out how to leverage these spaces to their advantage, they are left to try to sort out the myriad of social sites for which there is no guidebook. What’s more popular… Netscape or Zimbo?

Though we, as web marketers might know the answer, the real truths for anyone involved come across when they try to measure their success. And this is where we talk about the glue that holds all of everyone’s efforts together. Be it through Social Media Optimization, SEO, PPC, or whatever cockamamie thing someone might be trying this week, the magic that makes this all more valuable than any other form of media is the precision with which we can track this, ie. analytics. And with that I am happy to announce a new blog by a highly skilled individual which aims to keep us all informed… Joe Abraham from AnalyticalNews.org.

In his introduction, Joe says..

I started this blog not only because I am in love with stats, but also to be a stats evangelist. I want to help demystify stats and help people find a good fit…

Best of luck to you Joe. I hope you follow through with your new blog and your mission. Check it.

posted by greg :: Oct.02.2007 :: Social Media Optimization, Stats
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Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I’ve had more than my fair share of speaking to clients and groups of potential clients about various subjects but I’ve not officially had a public speaking engagement… ’til now that is.

That’s right loyal readers. Monday is the first in what I hope to be a long string of educational presentations that I am going to participate in. My first scheduled gig is helping to present a 2 hour gig as part of the highly successful eMarketing Technique Series at Cleveland’s Corporate College East. I will be presenting SEO with fellow Cleveland SEO members John Inama from Pilot Fish and Dave Goebel from the Goebel Group.

Here’s a brief intro to the 5 week series..

Learn how to take your business to the next level by leveraging all the
internet has to offer. eMarketing Techniques can be utilized to substantially
grow your business in a cost-effective and time-efficient manner. Work with
area experts in a hands-on and practical series, as we explore the power of
eMarketing Techniques.

Download the PDF or visit KeyEntrepeneurs.org for more information. Hope to see you there!

posted by greg :: Sep.30.2007 :: SEO, Speaking Engagements
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