http://www.smomashup.com smoMashup: Web 2.0 meets the Marketing World Mon, 11 Feb 2008 02:12:15 +0000 http://backend.userland.com/rss092 en As some of you might know, I'm slated to teach a class at this year's Search Engine Strategies in Chicago. It's all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and ... http://www.smomashup.com/think-global-act-local-training-class-at-ses-chicago/2007/11/19/ It's a very fine line between being a helpful tool and being spyware and now long time Social Media Optimization favorite StumbleUpon is working on blurring those lines. It seems that some odd behavior has befallen Firefox users who have recently upgraded to the latest version of the toolbar, ... http://www.smomashup.com/stumbleupon-see-friend-reviews-on-google-spyware/2007/11/12/ Let it be known that I'm not a huge fan of video. Now don't get me wrong.. I know how popular video is. I enjoy watching goofy stuff on YouTube and I know it's an emerging field as far as web marketing goes, however when it comes to information pieces ... http://www.smomashup.com/social-media-optimization-interview/2007/10/26/ Never ceases to amaze me how upset people get when you change the rules on them mid-game. You'd think that by now everyone would be used to it, especially in the web marketing arena. I mean, this is the game where the rules change daily, remember? It's why we ... http://www.smomashup.com/pagerank-is-the-calvinball-of-web-marketing/2007/10/24/ Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff, hoping that whatever Ajax maneuver they can bring to the table will make them this week's hot topic or at least clever ... http://www.smomashup.com/analytical-news-measuring-your-success-one-visitor-at-a-time/2007/10/02/ Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I've had more than my fair share of speaking to clients and groups of potential clients about various subjects but I've ... http://www.smomashup.com/smomashup-to-speak-at-clevelands-emarketing-techniques-series/2007/09/30/ I have been spending quite a bit of time lately with Facebook and figuring out everything it has to offer. As I did, I remembered this Barats and Bereta video that I'd come across a while ago and promptly forgotten about. Now I'm not only remembering this piece of ... http://www.smomashup.com/god-is-my-facebook-friend/2007/09/18/ Everyone loves a countdown. Whether it's dropping the ball in NYC at New Years or the Top Ten list for light nighters with Letterman. But none get the populace as excited as this weeks. No, it's not a countdown to my birthday... instead let it be known that there are ... http://www.smomashup.com/adsturbation-time-to-give-yourself-the-low-five/2007/09/17/ It was bound to happen sooner or later. Having dealt with PPC for a while now it was just in the cards that I would one day have to buckle down and pass the exam to become a Google Adwords Qualified Individual. I wish I could say I was ... http://www.smomashup.com/passing-the-google-adwords-certification-exam-part-1/2007/08/06/ what are you doing to me? i used to love you so so much back in the old days when you were a simple search engine with the bestest results ever. oh and when you invented that toolbar where i could keep track of all the pop-up ads you were kind enough to ... http://www.smomashup.com/dear-google/2007/05/22/