Social Media Optimization

As some of you might know, I’m slated to teach a class at this year’s Search Engine Strategies in Chicago. It’s all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate. However creating local search campaigns isn’t as simple as just mirroring your national paid search campaign. Come to the Think Global, Act Local Training Class at SES Chicago to learn hands-on, how-to techniques and strategies to make full use of the local search market.

Below is a 1 take video I did, without my first cup of coffee, with my co-presenter Sage Lewis to help you get a taste of all you will learn. Check this link to get all the details for the class:
http://www.searchenginestrategies.com/chicago/training.html

Think Global, Act Local Training Class: Search Engine Strategies (SES) Chicago - December 3-7, 2007

greg :: Nov.19.2007 :: Advertising, PPC, Speaking Engagements :: 3 Comments »

Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I’ve had more than my fair share of speaking to clients and groups of potential clients about various subjects but I’ve not officially had a public speaking engagement… ’til now that is.

That’s right loyal readers. Monday is the first in what I hope to be a long string of educational presentations that I am going to participate in. My first scheduled gig is helping to present a 2 hour gig as part of the highly successful eMarketing Technique Series at Cleveland’s Corporate College East. I will be presenting SEO with fellow Cleveland SEO members John Inama from Pilot Fish and Dave Goebel from the Goebel Group.

Here’s a brief intro to the 5 week series..

Learn how to take your business to the next level by leveraging all the
internet has to offer. eMarketing Techniques can be utilized to substantially
grow your business in a cost-effective and time-efficient manner. Work with
area experts in a hands-on and practical series, as we explore the power of
eMarketing Techniques.

Download the PDF or visit KeyEntrepeneurs.org for more information. Hope to see you there!

greg :: Sep.30.2007 :: SEO, Speaking Engagements :: No Comments »