Social Media Optimization

Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I’ve had more than my fair share of speaking to clients and groups of potential clients about various subjects but I’ve not officially had a public speaking engagement… ’til now that is.

That’s right loyal readers. Monday is the first in what I hope to be a long string of educational presentations that I am going to participate in. My first scheduled gig is helping to present a 2 hour gig as part of the highly successful eMarketing Technique Series at Cleveland’s Corporate College East. I will be presenting SEO with fellow Cleveland SEO members John Inama from Pilot Fish and Dave Goebel from the Goebel Group.

Here’s a brief intro to the 5 week series..

Learn how to take your business to the next level by leveraging all the
internet has to offer. eMarketing Techniques can be utilized to substantially
grow your business in a cost-effective and time-efficient manner. Work with
area experts in a hands-on and practical series, as we explore the power of
eMarketing Techniques.

Download the PDF or visit KeyEntrepeneurs.org for more information. Hope to see you there!

greg :: Sep.30.2007 :: SEO, Speaking Engagements :: No Comments »

I have been spending quite a bit of time lately with Facebook and figuring out everything it has to offer. As I did, I remembered this Barats and Bereta video that I’d come across a while ago and promptly forgotten about. Now I’m not only remembering this piece of social media history, I’m also sharing it with you:

greg :: Sep.18.2007 :: Social Media Optimization :: 2 Comments »

Everyone loves a countdown. Whether it’s dropping the ball in NYC at New Years or the Top Ten list for light nighters with Letterman. But none get the populace as excited as this weeks. No, it’s not a countdown to my birthday… instead let it be known that there are only six days til New York’s weeklong celebration of one of life’s most selfless, charitable and downright noble industries. Firemen? Teachers? EMT? No, you marketing numbnuts… it’s Advertising Week, and a more useless, self-congratulatory circle jerk you won’t find in any other industry in America… except maybe porn.

Anyways, this time around AdWeek goes balls to the wall and uses social media to help it along as it’s decided to invade Second Life with their own island where you can go at any time to relive the weeks festivities and watch their presentations. Their site doesn’t scream that they’ve actually embraced the fine art of social media optimization but meh.At least we know it’s a crock and they were kind enough to create their own Rikers-esque island you have to go out of your way to get to instead of invading a virtual Manhattan. We all know that Ad Week is just another way for the actual city to make a few bucks with an ego-boosting handjob. No harm in that, I guess. While you’re celebrating, get out a fresh tissue and check out a site that really understands your needs… Adsturbation.

greg :: Sep.17.2007 :: Advertising, Social Media Optimization :: 1 Comment »